Community and Conversion Lead

About Heelheid Ventures Studio LLC

Heelheid Ventures Studio builds companies that endure. We partner with founders to close the gap between ambition and the operational discipline it takes to build a business that lasts, working through three deliberate phases: building strong foundations, strengthening what matters as a company grows, and preparing that company for genuine long-term independence. Heelheid is intentionally selective in how it builds. We value execution as much as vision, we think in decades rather than quick wins, and every venture in our portfolio is expected to prove it can stand on its own. This role sits inside one of those ventures.

About KerlHive

KerlHive helps experienced nurses and caregivers across the United States, Canada, and the United Kingdom build independent, technology-enabled care practices. KerlHive's clients have already made the decision to work independently. What they need is the system, structure, and support to make that decision actually work: a repeatable way to attract private clients, price their services with confidence, and build something that outlasts the hours they personally put in. KerlHive operates on Heelheid's bootstrap standard: it is built to prove its own path to independence without relying on outside capital. Every hire on the KerlHive team is compensated based on real results against clearly defined delivery metrics for their role.

Why This Role Exists Right Now

Every nurse and caregiver who opts into KerlHive's free training is invited to join the Care Professionals Circle, a private WhatsApp community. The Circle is where a prospect gets her questions answered, connects with other care professionals, and, most importantly, gets ready to attend our weekly live coaching session, which is one of the two places where a prospect becomes a paying client. KerlHive already has a real, warm audience of close to a hundred care professionals in this Circle, built through the founder's own past outreach. Right now, that Circle sits largely unmanaged, because the founder is also running every other part of the business. This role exists to change that: to bring the Circle to life, make sure every member actually gets to the point of engaging with KerlHive's system, and to personally close a share of the resulting sales conversations.

What You Will Actually Do

• Run the Care Professionals Circle day to day. You will own the ongoing life of the Circle: welcoming new members, answering questions, keeping conversation genuinely useful and on purpose, and making the Circle a place people actually want to be part of, not a place that quietly goes quiet.
• Re-engage members who have not yet consumed our training or taken action. Not every member who joins the Circle will watch our training video or otherwise engage right away. You will own bringing these members back in, primarily by building real anticipation inside the Circle for our weekly live coaching session, and, where needed, through direct, personal outreach by WhatsApp or a short call. This outreach is never a script or a reminder to go watch the video. It opens by genuinely asking about the person's actual situation and what she is finding hardest right now.
• Moderate our weekly Sunday Live coaching session. The founder currently leads this session directly. Your role is to moderate: managing the room, surfacing the right questions, and supporting the flow of the session, while working closely alongside the founder to eventually take on a larger role in delivering it yourself as you grow into the system.
• Take a share of our one-on-one Clarity Calls, and close them. As call volume grows, you will take on an increasing share of these calls directly. You will start by observing the founder's calls, then co-run calls with him before taking calls fully on your own. Independent call-taking begins once daily bookings are more than the founder can personally handle, or fall outside the hours he is available, whichever happens first.
• Own no-show recovery. When someone books a Clarity Call and does not show up, following up and getting her rebooked is your responsibility.
• Participate in a weekly content review and team sync. Each week, you will review the coming week's planned content from the Organic Lead Generation Specialist before it goes live. Every Monday, the team meets together to finalize the week ahead and review the previous week's actual results.

What Success Looks Like In This Role

Success is a Care Professionals Circle that is genuinely alive: active, warm, and consistently converting its members into attendees at the Sunday Live session. It is a shrinking number of members who go quiet and disengaged, and a growing number who show up, ask questions, and eventually book a Clarity Call. It is also a track record of Clarity Calls that convert into paying clients at a rate that holds up as your independent call volume grows. Specific weekly and monthly targets will be defined and agreed with you directly once you are in the role.

What We Expect From You From Day One

This is not a role where you learn how to hold a community's trust or how to sell on a call while you are in it. We are looking for someone who already knows how to build real warmth and engagement inside a private community without it feeling manufactured, who can read when someone has gone quiet and knows how to bring her back without being pushy, and who is genuinely comfortable and effective in a consultative sales conversation, not just a scripted one. Direct experience with healthcare, caregiving, or another licensed professional audience is a real advantage, though not a requirement if your community and sales instincts are strong.

Compensation

Compensation for this role is tied to the specific delivery metrics defined for it, consistent with Heelheid's studio-wide, results-based approach to how every venture pays its team. The exact structure, which will reflect both community management outcomes and Clarity Call conversion results, will be discussed directly with qualifying candidates as part of the process.

How to Apply

This role is not filled through a conventional resume submission. If you are interested, you will first read the complete role details on this page, then proceed to a short qualification stage designed to understand how you think and work, not just what you have done before. Candidates who pass that stage move on to submit a formal application, including your resume and expected compensation. Full instructions are provided at each step.