Our Portfolio
Different ventures. One standard.
Every venture Heelheid builds solves a real problem in a market where the existing infrastructure has failed the people inside it. We build to endure, not to exit.
KerlHive
The business system for independent nurses and caregivers.
KerlHive is a business-building ecosystem for experienced nurses and caregivers in North America and the UK who have already chosen to operate independently. It gives them the system, structure, and partnership to attract premium clients, register and run a professional care practice, and build toward a franchised care agency.
The Problem
Clinical training prepares care professionals to deliver exceptional care. It does not prepare them to acquire clients, price their expertise, register a practice, or build the operational structure that turns independent work into a real business. Most attempt it alone and stall.
The Solution
An eight-level growth path from first private client to franchise owner. Structured programmes, implementation support, and a B2C, B2B, and B2G client acquisition system built specifically for the care market in the US, Canada, and UK.
Business Model
Programme fees at each stage of the growth path, from the Private Client Acquisition Playbook Session through to Agency Builders Mastermind. An AI-powered marketplace platform, KerlPlace, is in active development.
Long-Term Vision
To become the operating infrastructure for independent care professionals across North America and the UK, ultimately producing a network of franchised care agency owners who have built real, transferable wealth from their clinical expertise.
Growth Bootstrappers
Where founders build the skills to build real companies.
Growth Bootstrappers is a founder development company built on a content-first flywheel. It serves founders who want to own and operate a real, profitable business, not raise funding rounds or build toward a fast exit. Education is the front door. Coaching, implementation, and community are what they graduate into.
The Problem
The internet has more business content than any founder could consume in a lifetime. What it does not have is structured, stage-appropriate implementation guidance for founders who are building alone, with real constraints, and without a co-founder with an MBA. Most content teaches concepts. Very little teaches execution.
The Solution
A progression from free educational content to paid coaching, group programmes, and mastermind communities, each designed to close a specific execution gap at a specific stage of business. Content builds the audience and trust. Coaching and community monetize it. Founder success creates the portfolio.
Business Model
Free content as the top of the funnel. Paid programmes including bootcamps, group coaching, masterminds, and workshops. A membership community for ongoing support and accountability. Corporate and institutional programmes for incubators and accelerators.
Long-Term Vision
To become the leading founder development platform for builders who prioritise revenue, ownership, and operational excellence over funding and valuation. The downstream relationship with Heelheid Ventures Studio creates a natural pipeline for venture partnership with founders who demonstrate exceptional execution.
OnlineAttorney
Legal infrastructure for founders. Drafted by AI, verified by attorneys.
OnlineAttorney is a legal technology platform that gives entrepreneurs and founders access to professional legal work without a law firm retainer. An AI layer asks the questions, builds the documents, and recommends what you actually need. A network of licensed attorneys handles review, sign-off, and jurisdiction-specific execution, all inside the platform.
The Problem
Most founders delay critical legal work because traditional legal services are expensive, slow, and inaccessible without an existing relationship with a firm. The result is businesses operating without proper agreements, registrations, or protections, until something goes wrong. Generic templates downloaded from the internet are not a substitute for professional legal work, and most founders know it.
The Solution
Describe what you are trying to do in plain language. The platform's AI asks the right follow-up questions, identifies the documents you need, and builds them. When attorney review or jurisdiction-specific sign-off is required, a licensed attorney in your location handles it through the platform. Everything is executed, stored, and managed in one place.
Business Model
Monthly subscription for document generation and platform access. Pay-per-service for attorney review, sign-off, and jurisdiction-specific legal work. Enterprise plans for startups, studios, and incubators requiring recurring legal support across a portfolio.
Long-Term Vision
To become the legal operating layer for entrepreneurs worldwide: a platform where founders handle every stage of their company's legal life, from formation and early contracts through compliance, intellectual property, and growth-stage agreements, without ever needing to retain a traditional law firm for routine work.
ClipViral
The workflow platform that closes the loop between creation and performance.
ClipViral is a workflow platform built specifically for the clipping industry. It brings the entire process of transforming long-form content into short-form clips into one system: project creation, secure payments, collaboration, revision, delivery, and performance tracking. The result is not just a faster workflow. It is the first closed-loop system that connects what a clipper produces to how it actually performs.
The Problem
Creators managing short-form content operate across five or six disconnected tools simultaneously. File storage, communication, project tracking, payment, and performance data all live in separate places. Clippers spend more time chasing work than doing it, with no reliable way to build a professional reputation or guarantee payment. Neither side has a way to trace performance back to the specific editing decisions that drove it.
The Solution
A single workspace where creators upload content, define projects, fund them through escrow, collaborate with clippers, approve work, release payment, and track how published clips perform over time. Clippers build verified profiles based on real results, not self-reported portfolios. Performance data flows back into the platform, creating a feedback loop that improves quality with every project.
Business Model
Transaction fee on completed projects. Premium creator subscriptions for advanced analytics, team management, and additional storage. Professional clipper memberships with enhanced profiles, faster payouts, and business tools. Enterprise solutions for creator agencies and media companies.
Long-Term Vision
To become the operating infrastructure powering the global clipping economy: a platform that creators and professional clippers run their entire short-form content operation through, with performance data and verified track records that make quality measurable and repeatable.
Build With Heelheid
Building something that belongs in this portfolio?
Heelheid partners with founders who are solving real problems in markets where people need better infrastructure. If that sounds like what you are building, apply.
Apply to Partner With Us