About Heelheid Ventures Studio LLC
Heelheid Ventures Studio builds companies that endure. We partner with founders to close the gap between ambition and the operational discipline it takes to build a business that lasts, working through three deliberate phases: building strong foundations, strengthening what matters as a company grows, and preparing that company for genuine long-term independence. Heelheid is intentionally selective in how it builds. We value execution as much as vision, we think in decades rather than quick wins, and every venture in our portfolio is expected to prove it can stand on its own. This role sits inside one of those ventures.
About KerlHive
KerlHive helps experienced nurses and caregivers across the United States, Canada, and the United Kingdom build independent, technology-enabled care practices. KerlHive's clients have already made the decision to work independently. What they need is the system, structure, and support to make that decision actually work: a repeatable way to attract private clients, price their services with confidence, and build something that outlasts the hours they personally put in. KerlHive operates on Heelheid's bootstrap standard: it is built to prove its own path to independence without relying on outside capital. Every hire on the KerlHive team is paid a performance-based monthly retainer tied to clearly defined delivery metrics for their role.
Why This Role Exists Right Now
Every nurse and caregiver who opts into KerlHive's free training is invited to join the Care Professionals Circle, a private WhatsApp community. The Circle is where a prospect gets her questions answered, connects with other care professionals, and gets ready to attend the weekly Sunday Live coaching session or book a one-on-one Clarity Call with the founder. Those two touchpoints, Sunday Live and the Clarity Call, are the primary routes a prospect uses to become a paying client. KerlHive already has a warm audience of care professionals inside the Circle, built through the founder's own past outreach. Right now, that Circle sits largely unmanaged, because the founder is also running every other part of the business. This role exists to change that: to bring the Circle to life, make sure every member actually engages with what KerlHive offers, and get members consistently moving toward those conversion points.
What You Will Actually Do
- Run the Care Professionals Circle day to day. You own the daily life of the Circle: welcoming new members personally within 24 hours of joining, moderating discussions, keeping conversation genuinely useful and on purpose, and making the Circle a place members actually want to be in. You maintain a live tracker of every member's status, including whether they have consumed the free training, attended a Sunday Live session, or booked a Clarity Call.
- Re-engage members who have gone quiet. Not every member engages right away. You will own bringing dormant members back in through direct, personal outreach via WhatsApp, at least once per week per dormant member. This outreach is not a reminder to watch the training video. It opens by genuinely asking about the person's situation and what she is finding hardest right now. The goal is a real conversation, not a nudge.
- Get members to Sunday Live and Clarity Calls. The Sunday Live coaching session and the Clarity Call are the two places where a care professional decides whether to become a paying client. Your primary job is to make sure every member who is ready for that conversation actually gets there. You will build real anticipation inside the Circle for Sunday Live each week, follow up personally with every Sunday Live attendee who did not book a Clarity Call on the same or next day, and follow up with every no-show within two hours to rebook.
- Moderate Sunday Live. The founder leads the Sunday Live session. Your role is to manage the room: handling the live chat, surfacing the best member questions at the right moments, managing the environment, and making sure the founder can focus entirely on delivery.
- Review content before it goes live in the Circle. All content posted into the Circle, whether produced by you or by the Organic Lead Generation Specialist, must align with the KerlHive voice and the Circle's purpose before it is published. You are the sign-off on anything that enters the Circle.
- Submit a weekly Circle health report. Each week you report on active member count, new members, dormant members, conversations opened, Clarity Calls booked from your engagement, and Sunday Live attendance. This report goes to the founder before the end of each Monday.
What Success Looks Like In This Role
Success is a Care Professionals Circle that is genuinely alive: active, warm, and consistently moving members toward Sunday Live and the Clarity Call. It is a shrinking number of members who go quiet and stay quiet, and a growing number who show up, ask real questions, and book conversations with the founder. It is also a weekly report that gives the founder a clear, accurate picture of where every member is in the funnel, without him having to ask. Specific weekly and monthly targets will be defined and agreed with you directly once you are in the role.
What We Expect From You From Day One
This is not a role where you learn how to hold a community's trust while you are in it. We are looking for someone who already knows how to build genuine engagement inside a private online community without it feeling manufactured, who can read when someone has gone quiet and knows how to bring her back without being pushy, and who communicates in a way that feels natural and credible to a North American professional audience. Experience with online community management, customer success, or a client-facing support role is relevant. A background in or familiarity with the US or Canadian healthcare or caregiving industry is an advantage, though not a requirement if your community instincts and communication skills are strong.
Compensation
This role pays a performance-based monthly retainer. The retainer is set against the specific delivery metrics defined for the role and reviewed as your results and responsibilities grow. We are a bootstrapped venture and every role on the team is paid based on what it produces. The specific figure and targets are discussed directly with qualifying candidates as part of the process.
How to Apply
If you are interested, start by reading the complete role details on this page, then click Apply for This Role to go directly to the application. The application asks for your resume, your expected compensation, a few short fit questions, and a short introduction about yourself. Complete each section in full. We review every application personally and respond within 7 days.
The Venture
Want to understand what you are joining before you apply?
This role sits inside KerlHive. Read about the venture, what it is building, and who it serves before you start the application.