Organic Lead Generation Specialist

About Heelheid Ventures Studio LLC

Heelheid Ventures Studio builds companies that endure. We partner with founders to close the gap between ambition and the operational discipline it takes to build a business that lasts, working through three deliberate phases: building strong foundations, strengthening what matters as a company grows, and preparing that company for genuine long-term independence. Heelheid is intentionally selective in how it builds. We value execution as much as vision, we think in decades rather than quick wins, and every venture in our portfolio is expected to prove it can stand on its own. This role sits inside one of those ventures.

About KerlHive

KerlHive helps experienced nurses and caregivers across the United States, Canada, and the United Kingdom build independent, technology-enabled care practices. KerlHive's clients have already made the decision to work independently. What they need is the system, structure, and support to make that decision actually work: a repeatable way to attract private clients, price their services with confidence, and build something that outlasts the hours they personally put in. KerlHive operates on Heelheid's bootstrap standard: it is built to prove its own path to independence without relying on outside capital. Every hire on the KerlHive team is compensated based on real results against clearly defined delivery metrics for their role.

Why This Role Exists Right Now

KerlHive has spent the past several months building a complete, automated client acquisition system: an opt-in funnel, a training video that shifts how prospects see their own problem, an automated email sequence, and a private community where prospects are guided toward a weekly live coaching session and a one-on-one Clarity Call. The infrastructure is built and live. What KerlHive does not yet have is someone dedicated to filling that system with a consistent flow of the right people. Right now, everything upstream of the funnel, finding the right audience and putting genuinely valuable content in front of them, has been the founder's responsibility alongside running the rest of the business. This role exists to take that on fully, so the funnel that has already been built has a steady, high-quality stream of qualified nurses and caregivers entering it every week.

What You Will Actually Do

• Write and place value-based content in the groups where our audience already gathers. This is the core of the role. You will write short, specific, non-promotional content that speaks directly to a problem experienced nurses and caregivers going independent actually have, and post it into vetted, active nurse and caregiver groups and forums on Facebook and LinkedIn, under KerlHive's own brand accounts. Every post ends with a soft, natural call to action that points toward the transformation our free training delivers, never a hard sell and never a direct pitch for KerlHive itself.
• Build and grow KerlHive's own communities in the same spaces. Beyond posting in groups we do not own, you will help grow the groups KerlHive owns directly, starting with our existing Facebook group, Caregivers Going Independent, and a LinkedIn equivalent still to be built. You will post the same content developed for outside groups into these owned spaces, and respond to engagement and questions there that are likely to lead to real interest.
• Continuously find new groups worth being in. The list of groups we currently post in is a starting point, not a ceiling. Ongoing discovery and vetting of new external groups is a standing part of this role, not a one-time setup task.
• Maintain a lighter, secondary presence on KerlHive's own social platforms. So that a prospect who checks our brand profile after seeing a group post finds an active, credible presence rather than a dead one, you will also post a smaller volume of matching content directly to KerlHive's own social channels.
• Participate in a weekly content review and team sync. By the end of each week, you will submit your content plan for the week ahead to the Community and Conversion Lead for review. Every Monday, the team meets to finalize the week's content and lead generation plan together, and to look at the previous week's actual results.

What Success Looks Like In This Role

Success is a steady, growing flow of qualified opt-ins into KerlHive's funnel each week, sustained without your presence in any single group becoming excessive or promotional to the people in it. It also looks like a healthy, active pair of owned communities that grow on their own momentum over time, and a widening, well-vetted list of groups you have personally identified as worth KerlHive's presence. Specific weekly and monthly targets will be defined and agreed with you directly once you are in the role, and reviewed and adjusted as real data comes in.

What We Expect From You From Day One

This is not a role where you learn direct-response writing or community platform norms on the job. We are looking for someone who already knows how to write content that stops a scroll without sounding like an advertisement, who understands how professional online communities actually work, and who can walk into an unfamiliar niche, absorb its specific problems and language quickly, and write convincingly to it within days, not months. You should be someone who finds a genuinely fresh way to say something everyone in a niche has already heard a hundred times, rather than repeating the obvious angle. If you have prior experience specifically with healthcare, caregiving, or another licensed-professional audience, that is a real advantage, though not a requirement if your organic content and community instincts are strong.

Compensation

Compensation for this role is tied to the specific delivery metrics defined for it, consistent with Heelheid's studio-wide, results-based approach to how every venture pays its team. The exact structure will be discussed directly with qualifying candidates as part of the process.

How to Apply

This role is not filled through a conventional resume submission. If you are interested, you will first read the complete role details on this page, then proceed to a short qualification stage designed to understand how you think and work, not just what you have done before. Candidates who pass that stage move on to submit a formal application, including your resume and expected compensation. Full instructions are provided at each step, so there is nothing you need to prepare in advance beyond your genuine interest and your actual track record.